Im a curious, forward-thinking UX designer with 8 years of experience in user-centered product design. Ive designed innovative products for some of the worlds biggest brands, led the User Experience Design Bootcamp at General Assembly, and graduated from Carnegie Mellons School of Design.
Im at my best when using my full UX skill set—from user research to prototyping, visual design, and beyond—to lead projects that solve big, meaningful problems. Bonus points for anything related to sharing knowledge, learning more about our amazing planet, or changing the world through social good. Extra bonus points for anything that involves all three.
Im eager to learn, passionate about sharing all I know, and animate about using new technology and innovative design to help others. If youd like to get in touch, head on down to the bottom of the page.
Wine n Dine is a social media discovery app that features over 100,000 restaurants and home cooks around the globe. It empowers users to “generate amazing pictures and help each other find the best food their city has to offer.”
The Wine n Dine team contacted me and said, “restaurant pages are extremely important to our success. And yet, there’s room for improvement … many users are leaving the app for competitive products like Yelp or Foursquare to surface critical information.”
To learn more about the industry and user behavior, I dove deep into competitive research—through feature comparison and heuristic evaluation—and user testing sessions—with 8 people aged 28 to 65. These users included home cooks, restaurant-goers, and a professional dinner planner. Informed by my research, I created the following user journey map to illustrate the user experience of Wine n Dine from a user's perspective:
I then did rounds of hand sketching, wireframing, and testing with InVision protoypes until I reached a design that best balanced Wine n Dines brand and internal goals with the 6 most common problems from users: issues saving and categorizing restaurants, no menus, no prices, poor photos, insufficient contact information, and inaccessible reviews.
To further elevate the user experience and make Wine n Dine stand out from competitors, I also designed a full suite of animated interactions. I repeatedly tested with users to ensure the interactions felt natural, delightful, and visually-polished while effectively communicating relationships between elements:
Inked Voices is an online community for professional writers, amateur writers, teachers, students professionals to better their craft through video webinars, small critique groups, forums, and other outlets.
I served as UX Designer and Project Manager on a team of three—alongside fellow designers Adrian Lin and Jonathan Quintuña—and was tasked with improving the user experience of Inked Voices website to boost sign-ups.
To educate ourselves about online offerings for writers, we compared Inked Voices with 11 similar products. We then used Jakob Nielsens 10 Usability Heuristics to further evaluate Inked Voices and two of its closest competitors. Our feature comparison and heuristic evaluation showed Inked Voices had a robust list of features, but plenty of room to improve its user experience:
We then created a survey and interviewed 14 respondents in the U.S. and abroad who were aged 23 to 76, professional and amateur writers, writing professors, students, and non-writers. Each interviewee completed an in-depth questionnaire and recorded usability test of the original Inked Voices website:
The interviewees also completed card sorting exercises, in which they organized cards labeled with website content in ways they found most logical. Our goal with this exercise was to define an information architecture that allowed users to intuitively find content and complete tasks:
We then created an affinity map using commonalities from our interviews, card sorting results, and usability tests. Key findings included how the majority felt the home page was overwhelming, important information wasnt readily available, and knowing the skill level of community members was essential:
We used findings from the affinity diagram to create three user personas. The personas had unique background stories, needs, pain points, and resulting ways we could help them. Our overall goal was to increase sign-ups, so we focused on our new user persona, Jane:
Using the research above, we developed user flows and sketched a wide range of designs, which we later refined into digital wireframes. We then made higher fidelity InVision prototypes and conducted usability tests with seven people—previous interviewees and new testers—which illuminated opportunities to iterate even further. We refined the designs until users responded positively to what were formerly pain points, and later presented our work to Inked Voices.
Redesigning the user experience of Inked Voices was an exciting, rewarding process that made a real impact with a devoted online community.
Founder of Inked Voices
“Matt was a UX designer and project manager for the engagement. Matt kept me informed throughout the project and made sure my feedback was incorporated into ongoing iterations of the work. I always felt like I was in good hands. Matt was also in charge of interviewing users for the project and doing usability testing with them. We had very good participation from users and I am sure part of it was due to Matts professionalism and organizational skills. Matt also brought his design eye to the project, contributing to the wireframing and mockup deliverables as well. Im very pleased to have worked with Matt and the rest of the team”
I couldnt help but say yes when FECA, the Foundation for Empowering Citizens with Autism, contacted me to redesign its website and identity. FECAs goals are admirable and bold, so the foundation needed a website and identity to match.
I designed a new responsive website to adapt FECAs web presence across platforms, and performed user research and competitive research to ensure user goals aligned with FECAs goals.
I also worked with FECA to design their new identity, which features a punctuating puzzle piece that clearly ties FECA to autism. The punctuating puzzle piece could also be used as an easily recognizable mark in event publications and promotional materials.
Fellow designer Renée Yang and I created Help a Refugee for FORGE, a global nonprofit that helps refugees from Africa and Southeastern Asia acclimate to new cultures. We were inspired by FORGEs work, and wanted to create a refugee awareness campaign that was as unique and meaningful as the organization it would represent.
We designed the Help a Refugee website to allow people to easily contact and support FORGE, and created a campaign of printed artifacts that could be placed in a variety of thoughtfully chosen locations:
The artifacts fostered a personal relationship through intrigue and close interaction—rather than through force from a distance like traditional advertising campaigns—and led viewers to the Help a Refugee website so they could learn more and volunteer.